Pablo PasquelBusiness & Experience Strategist
Pablo Pasquel seated in natural light, wearing a brown jacket

Pablo PasquelBusiness & Experience Strategist

Selling taught me how people decide. Travel taught me what they remember.

I bring consultative sales experience and a close eye for guest experience to premium hospitality, real estate and high-value brands. I turn what I notice into clearer positioning, better service and practical digital tools.

Open to international roles, partnerships and focused projects.

Property sales value
MXN 70M
Sales & rental transactions
25
Countries lived in
3
Countries visited
22

Approach

How I think and how I solve

A practical approach, from the first observation to the next decision.

  1. 01

    Observe

    I notice what’s really happening in people, places and numbers.

    See it in practice (Observe)
  2. 02

    Connect

    I link behaviour, brand, business and technology, which are usually kept apart.

    See it in practice (Connect)
  3. 03

    Design

    I turn insight into practical solutions, starting with what matters most.

    See it in practice (Design)
  4. 04

    Deliver

    I put ideas into practice, review the response and refine.

    See it in practice (Deliver)

Good work starts with paying attention.

Selected work

Work, with context.

Four cases: sales results, two hotel studies, selected projects and an experience lab.

Case 02Independent perspective

The Guest Perspective

The details that define an exceptional stay.

Two independent studies from my own stays: what works, what I noticed and what I would test first.

Exceptional hospitality is built through decisions that guests may not consciously notice, but certainly experience.

  1. 01Before arrival
  2. 02Arrival & welcome
  3. 03In-room
  4. 04During the stay
  5. 05Departure & beyond

Perspective

I have stayed as a guest at properties such as Wilderness Little Kulala, Onduli Ridge, Zannier Omaanda & Sonop, Our Habitas Bacalar & Namibia, La Valise Bacalar, The Ritz-Carlton Orlando, Impression Isla Mujeres and Bruma Wine Resort. I read each stay twice: as a guest, through how it feels, and as a business, through what it builds or puts at risk.

How each statement is labelled

ObservedPublicInterpretedProposedTo validate

Two stays, studied in depth

  1. 01

    Wilderness Little Kulala

    Sossusvlei, Namibia

    Anticipation, personal service and readiness

    Read the study

  2. 02

    Boca de Agua

    Now La Valise Bacalar

    Bacalar, Quintana Roo, Mexico

    Shared spaces, service consistency and perceived value

    My stay coincided with the transition.

    Read the study

Personal observations as a guest, not work commissioned by these brands. Proposals are untested.

Guests rarely describe a stay by its features. They describe how it made them feel.

My work is to find the moments that shape that feeling and turn them into decisions a team can act on: specific, prioritised and easy to validate.

Case 03Selected projects

From strategy to something tangible.Brand identity · Market intelligence · Digital experience

Three briefs, three disciplines. Each card opens the original work; a short summary explains my role.

Case 04Experience lab

The Experience Lab · Onduli Ridge, Namibia

Beyond what you see.

Six seconds I filmed at sunset. Three details, followed from what is visible to what I would do about it.

Onduli Ridge · NamibiaOriginal footage · 0:06 · ambient sound

Select a point on the film to follow it from observation to decision.

Simplify

Complex thinking. Clear decisions.

Three signals point to one priority.

    Priority
    Protect the sunset moment.
    Action
    Have the deck ready before sunset, every day.
    Measure
    Daily readiness checks, and how often guests mention the sunset in reviews.

    Human + technology

    Technology, only where it helps.

    Where it helps

    A daily sunset-time cue in the team briefing, with tools already in use. It removes guesswork and frees attention for guests.

    Where it doesn’t

    No screens, apps or automated messages on the deck. Here, the value is that nothing interrupts the moment.

    Original footage I filmed at Onduli Ridge, Namibia. An independent study, not commissioned by or affiliated with the property. Signals are what the film shows; everything else is labelled as hypothesis or proposal, and none of it describes the property’s actual operations.

    Journey

    One thread: how people decide.

    My starting point is a conversation: what matters to this person, and what is getting in the way?

    Real estate taught me to listen, negotiate and follow through. Travelling as a guest sharpened my eye for service. As founder of HABITA 360, I connect both with market analysis, brand strategy and digital work. Since October 2026, Perception Architect is how I offer that approach to other businesses: helping them communicate their value through what people see, read and experience.

    Experience & education

    Experience

    1. Oct 2026 – Present

      Perception Architect

      Consulting

      Positioning, customer experience and digital presence.

    2. Jun 2025 – Present

      Founder

      HABITA 360 · Mexico City / Madrid

      Business development, client advisory and market analysis, with AI-supported research.

    3. Apr 2024 – Present

      Organisational Development & Training Consultant

      Cambio Organizacional · Independent collaboration

      AI and emotional intelligence training for Club Universidad Nacional (Pumas).

    4. Jun 2021 – Dec 2023

      Real Estate Sales Consultant

      CGC Bienes Raíces · Mexico City

      Residential and commercial sales and leasing.

    25 sales & rental transactions · MXN 70M in sales, approx. · CGC and HABITA 360

    Education

    1. Feb 2024 – Feb 2025

      Professional Master’s in Transpersonal & Executive Coaching

      Innerkey Coaching · Madrid

    2. Oct 2024 – Jan 2025

      Diploma in High-Impact Communication

      ICO Instituto de Comunicación

    3. Sep 2020 – May 2023

      Undergraduate Studies in Interior Design

      Haute Design Institute

    Languages

    Spanish: NativeEnglish: Advanced

    International

    Lived in Mexico, Canada and SpainTravelled to 22 countries

    Work with me

    Three ways to work together.

    One way of thinking, applied where it is most useful to you.

    01

    Join your team

    Roles in luxury hospitality, premium real estate, business development and customer experience. Open to international opportunities.

    Talk about a role
    02

    Build something together

    Projects with founders, premium brands and creative studios, where people, brand and business meet.

    Propose a collaboration

    03Perception Architect

    Make your value easier to see.

    I help businesses uncover overlooked opportunities, sharpen their positioning and create better customer experiences.

    Start a conversation
    1. Where is your experience falling short?

      Customer Experience Audit

      I identify friction across your customer journey and turn overlooked details into clear, actionable improvements.

      View related work
    2. Is your value immediately clear?

      Brand & Positioning Strategy

      I refine how your business communicates its value, helping the right audience understand what sets you apart.

      View related work
    3. Does your digital presence reflect your potential?

      Digital Experiences & AI

      I create focused websites and practical AI-powered solutions that make your business clearer, more engaging and easier to navigate.

      View digital projects

    Contact

    Let’s connect.

    A role, a collaboration or a project: tell me what you have in mind. I reply personally.

    Reason for contact

    Your details are used only to reply to you.